3. Why may it be attractive for a retailer such as a department store to ap ply...

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3. Why may it be attractive for a retailer such as a department store to apȬ

ply an upmarket and expensive holistic instore marketing approach, whereas discounters and category killers keep on gaining market share with an extremely simple and reduced store layout?

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 14, 2024 04:00 AM

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Strategic Retail Management Text And International Cases

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