What is the purpose of experiential merchandising, and where would you see it?
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What is the purpose of experiential merchandising, and where would you see it?
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The idea is to convert shopping from a passive acti...View the full answer
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Related Book For
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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