Describe experiential merchandising,destination retailing and omnichannel marketing.

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Aug 25, 2018 08:31 AM

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Describe experiential merchandising,destination retailing and omnichannel marketing.

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Experiential merchandising is a tactic whose intent is to convert shopping from a passive activit...View the full answer

Marketing Real People, Real Choices

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