1 Review the five elements of the promotion mix. Discuss the advantages and disadvantages of advertising, sales...

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1 Review the five elements of the promotion mix. Discuss the advantages and disadvantages of advertising, sales promotions and public relations. If you were promoting a new product, which one or ones would you choose?

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Marketing The Basics

ISBN: 9780415778992

2nd Edition

Authors: Karl Moore , Niketh Pareek

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