2. Consider the following statement: A wholesaling operation can be eliminated as an entity, but someone must

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2. Consider the following statement: “A wholesaling operation can be eliminated as an entity, but someone must perform the wholesaling tasks and absorb the costs sustained by the wholesaler if it is assumed that those tasks are necessary.” Take a position on this statement, pro or con, and offer support for your reasoning.

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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