3. Inventories and accounts receivable represent 65 percent to 85 percent of the total assets of a...

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3. Inventories and accounts receivable represent 65 percent to 85 percent of the total assets of a wholesaler. Many bankers consider that these are the only assets worth considering when deciding whether to lend to a wholesaler. What are the bankers overlooking?

What determines the true value of a wholesaler?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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