2. Why is it unlikely that a marketing channel will be coordinated naturally? Why is power necessary

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2. Why is it unlikely that a marketing channel will be coordinated naturally? Why is power necessary to achieve coordination?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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Question Posted: Oct 10, 2024 03:00 AM

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Why is it unlikely that a marketing channel will be coordinated naturally? Why is power necessary to achieve coordination?
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2. Why is it unlikely that a marketing channel will be coordinated naturally? Why is power necessary

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Marketing Channels

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