3. Suppliers should not deal with intermediaries who are more powerful than they are. Debate this statement,
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3. “Suppliers should not deal with intermediaries who are more powerful than they are.” Debate this statement, which is often heard at trade association meetings.
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Related Book For
Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
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