3. Suppliers should not deal with intermediaries who are more powerful than they are. Debate this statement,

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3. “Suppliers should not deal with intermediaries who are more powerful than they are.” Debate this statement, which is often heard at trade association meetings.

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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