1. What is the relationship between coercive and reward power? Between reward power and referent, expert, and...

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1. What is the relationship between coercive and reward power? Between reward power and referent, expert, and legitimate power? Give three examples to support your arguments.

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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