3. Use the concept of demand-side gaps to explain why it is frequently a bad idea to...

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3. Use the concept of demand-side gaps to explain why it is frequently a bad idea to transplant a channel design from one country directly to another without any modification.

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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Question Posted: Oct 10, 2024 03:00 AM

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3. Use the concept of demand-side gaps to explain why it is frequently a bad idea to...

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Marketing Channels

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