4. A manufacturer is in the habit of offering liberal payment terms to distributors: They can pay...

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4. A manufacturer is in the habit of offering liberal payment terms to distributors: They can pay anytime within 45 days of receipt of the merchandise. The manufacturer currently has a bank line of credit to cover accounts receivable and pays an interest rate

(prime + 1%) on the balance on loan from the bank. One of the manufacturer’s key distributors offers to pay for shipments by immediate bank funds transfer upon receipt of merchandise if the manufacturer will reduce the price by 1%. Does this offer close a gap? If so, what sort (demand side, supply side, what flow)?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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