5. DuPont Agricultural Chemicals is an extremely large and diversified supplier of herbicides and pesticides to farmers.

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5. DuPont Agricultural Chemicals is an extremely large and diversified supplier of herbicides and pesticides to farmers. It has several competitors, also large and diversified

(such as Monsanto and Dow). Imagine a dealer selling a full line of whatever a corporate or individual farmer would use, including agricultural chemicals. Is it possible to imagine a scenario in which the dealer is more powerful than DuPont? What factors might make this possible?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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