6. Marketing channel alliances are capable of extraordinary results. Should every management focus on alliances? If not,

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6. Marketing channel alliances are capable of extraordinary results. Should every management focus on alliances? If not, why not? Are there other ways of generating exceptional results?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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Question Posted: Oct 10, 2024 03:00 AM

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Marketing channel alliances are capable of extraordinary results. Should every man- agement focus on alliances? If not, why not? Are there other ways of generating exceptional results?
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6. Marketing channel alliances are capable of extraordinary results. Should every management focus on alliances? If not,

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Marketing Channels

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