7. A number of companies seem to cycle in and out of vertical integration. For example, Apple...

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7. A number of companies seem to cycle in and out of vertical integration. For example, Apple Computers moves in and out of having its own store network versus relying on third parties. What might be behind cyclical vertical integration?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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Question Posted: Oct 10, 2024 03:00 AM

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7. A number of companies seem to cycle in and out of vertical integration. For example, Apple...

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Marketing Channels

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