7. There are two ways to become a multiunit franchisee. One is sequential development: Franchisees are given

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7. There are two ways to become a multiunit franchisee. One is sequential development:

Franchisees are given new sites to develop after they master existing sites. The other is area development: An individual signs an agreement to open a stated number of outlets in a stated time period in a given geographical area and in return is given exclusive rights to the area. Which method is better?

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Joel mwangi

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