8. The policy of developing multiunit franchisees by giving them contiguous sites is in many ways very

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8. The policy of developing multiunit franchisees by giving them contiguous sites is in many ways very costly and cumbersome. What are the costs and benefits of contiguity?

Is the policy worth its price?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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