8. The idea of stages of a relationship has been described as being a good idea in...
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8. The idea of stages of a relationship has been described as being a good idea in theory but a difficult idea to put into practice. Do you agree? Why or why not? How would you know what stage you were in? How would you as a manager try to drive your firm to progress from an early stage to a later stage?
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Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
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