As youll learn in Chapter 10, pricing is an important tool available to marketers to signal value

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As you’ll learn in Chapter 10, pricing is an important tool available to marketers to signal value and to persuade prospects to make a purchase. In what ways does StockX help and/or hurt a shoe manufacturer’s ability to use this important tool?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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