As youll learn in Chapter 10, pricing is an important tool available to marketers to signal value
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As you’ll learn in Chapter 10, pricing is an important tool available to marketers to signal value and to persuade prospects to make a purchase. In what ways does StockX help and/or hurt a shoe manufacturer’s ability to use this important tool?
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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