Consider StockXs vision for expanding the use of the IPO concept to eliminate the retail price and

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Consider StockX’s vision for expanding the use of the IPO concept to eliminate the retail price and let consumers decide the market price for a new product.

What are the pros and cons of this approach? For what kinds of products would this work and for what kinds of products might it be problematic?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 02, 2024 10:00 AM

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Consider StockXs vision for expanding the use of the IPO concept to eliminate the retail price and

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Marketing Real People Real Choices

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