Creative Homework/Short Project As an account executive with a market research firm, you are responsible for deciding on the type of research to be used in various studies conducted for your clients. For each of the following client questions, list your choices of research approaches.

a. Will TV or magazine advertising be more effective for a local bank to use in its marketing communication plan?

b. Could a new package design for dry cereal do a better job of satisfying the needs of customers and, thus, increase sales?

c. Are consumers more likely to buy brands from firms that support strong sustainability initiatives?

d. How do female consumers determine if a particular perfume is right for them?