Creative Homework/Short Project As an account executive with a market research firm, you are responsible for deciding on the type of research to be used in various studies conducted for your clients. For each of the following client questions, list your choices of research approaches.

a. Will TV or online advertising be more effective for a local bank to use in its marketing communication plan?

b. Are consumers more likely to buy brands from firms that support strong sustainability initiatives?

c. What existing features of an e-commerce site selling clothing to women are most important for making a purchase decision?