Creative Homework/Short Project The increasing use of telemarketing combined with the shrinking number of home (landline) phones
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Creative Homework/Short Project The increasing use of telemarketing combined with the shrinking number of home (landline) phones has made it difficult for marketing researchers to conduct phone surveys. How can marketers overcome this challenge? What other methods might they use to obtain similar data?
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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