Creative Homework/Short Project The increasing use of telemarketing combined with the shrinking number of home (landline) phones

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Creative Homework/Short Project The increasing use of telemarketing combined with the shrinking number of home (landline) phones has made it difficult for marketing researchers to conduct phone surveys. How can marketers overcome this challenge? What other methods might they use to obtain similar data?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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