Creative Homework/Short Project Assume a firm that publishes university textbooks has just hired you as a field

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Creative Homework/Short Project Assume a firm that publishes university textbooks has just hired you as a field salesperson. Your job requires that you call on university faculty members to persuade them to adopt your textbooks for their classes. As part of your training, your sales manager has asked you to develop an outline of what you will say in a typical sales presentation. Write that outline, including how you might handle a specific objective like “But this is the textbook we’ve always used, and it’s always worked well for us.”

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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