Creative Homework/Short Project Assume a publishing firm has hired you as their new salesperson. You are asked
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Creative Homework/Short Project Assume a publishing firm has hired you as their new salesperson. You are asked to approach university faculty members to persuade them to use your books in their classes. Normal approaches like cold calling might be outdated. Can you think of other creative ways to persuade faculty members? Create an outline of how you would do this and discuss it with your classmates.
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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