Creative Homework/Short Project Think of the last time you interacted with a salesperson, whether it was for

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Creative Homework/Short Project Think of the last time you interacted with a salesperson, whether it was for a new smartphone or a trendy pair of eyeglasses.

Identify the type of salesperson you were interacting with and describe what this person did to fulfill that particular role. Also identify whether this salesperson used a transactional selling approach or a relationship selling approach. Was this approach appropriate for the purchase you were considering? Why or why not?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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