Creative Homework/Short Project Think of the last time you interacted with a salesperson, whether it was for
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Creative Homework/Short Project Think of the last time you interacted with a salesperson, whether it was for a new smartphone or a trendy pair of eyeglasses.
Identify the type of salesperson you were interacting with and describe what this person did to fulfill that particular role. Also identify whether this salesperson used a transactional selling approach or a relationship selling approach. Was this approach appropriate for the purchase you were considering? Why or why not?
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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