Creative Homework/Short Project. Assume that you are the vice president of marketing for a firm that markets
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Creative Homework/Short Project. Assume that you are the vice president of marketing for a firm that markets a large number of specialty food items (gourmet sauces, marinades, relishes, and so on). Your firm is interested in improving its marketing management structure. You are considering several alternatives: using a brand manager structure, having product category managers, or focusing on market managers. Outline the advantages and disadvantages of each type of organization. What is your recommendation?
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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