Creative Homework/Short Project. You may think of your college or university as an organization that offers a
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Creative Homework/Short Project. You may think of your college or university as an organization that offers a line of different educational products. Assume that you have been hired as a marketing consultant by your university to examine and make recommendations for extending its product line. Develop alternatives that the university might consider:
a. Upward line stretch
b. Downward line stretch
c. Two-way stretch
d. Filling-out strategy Describe how each extension might be accomplished. Evaluate each alternative.
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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