Creative Homework/Short Project In many areas, traditional supermarkets are experiencing increased competition from the limited assortment supermarkets,
Question:
Creative Homework/Short Project In many areas, traditional supermarkets are experiencing increased competition from the limited assortment supermarkets, also called extreme-value food retailers, such as German chains Aldi and Lidl. Develop a list of products that includes at least two items from the meat, dairy, produce, cleaning, paper, and snack categories. Visit a traditional supermarket and an extreme-value food retailer.
Make notes on the price, sizes, variety available, and location in the store for each product in both stores.
Analyze your notes and prepare a presentation that identifies differences in the two types of stores and the advantages and disadvantages for shoppers in both.
Step by Step Answer:
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart