Creative Homework/Short Project In many areas, traditional supermarkets are experiencing increased competition from the limited assortment supermarkets,

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Creative Homework/Short Project In many areas, traditional supermarkets are experiencing increased competition from the limited assortment supermarkets, also called extreme-value food retailers, such as German chains Aldi and Lidl. Develop a list of products that includes at least two items from the meat, dairy, produce, cleaning, paper, and snack categories. Visit a traditional supermarket and an extreme-value food retailer.

Make notes on the price, sizes, variety available, and location in the store for each product in both stores.

Analyze your notes and prepare a presentation that identifies differences in the two types of stores and the advantages and disadvantages for shoppers in both.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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