In Class, 1025 Minutes for Teams Retailers are faced with the problem of shrinkage and what to

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In Class, 10–25 Minutes for Teams Retailers are faced with the problem of shrinkage and what to do about it.

Shrinkage comes, of course, from shoplifting and employee theft. More subtle, however, is shrinkage that involves customers, such as “sweethearting” and “retail borrowing.” Many consumers feel that such practices are okay. Conduct a short survey among other students to study these two sources of shrinkage. You might want to include questions about the following:

• If and how frequently students engage in such practices

• The attitudes of students as to whether such practices are unethical and why or why not

• What harm comes from such practices

• What respondents think retailers should do to prevent such shrinkage Develop a short report on your findings and present it to your class.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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