CreativeHomework/Short Project Assumethat you have beenrecently hired by Kellogg’s,the cereal company.

you have been askedto work on a planfor redesigning the packaging for Kellogg’s Frosted Flakes, Kellogg’s top-selling cereal.In arole-playing situation, presentthe following report to your marketingsuperior:

Discussion of the problems or complaints customers have withcurrent packaging Discussionof the pros of the current packaging design and appearance Several different package alternatives your recommendations for changing packaging or for keeping the packaging the sam