Critical Thinking Marketers are spending less on massmedia advertising today than in previous times. Nevertheless, TV, radio, magazine, and newspaper advertising remains an important means of communicating with customers for many products and is preferred over spending on digital and mobile advertising.

What products do you think most benefit from digital and mobile advertising? Why is this so? Do you feel traditional advertising will continue to decline in importance as a means for marketing communication, or will it rebound in the future?