Ethics The use of branded content is on the rise, especially in digital marketing. This includes content
Question:
Ethics The use of branded content is on the rise, especially in digital marketing. This includes content marketing, native advertising, product placements, branded entertainment, and advergaming. How do you think consumers respond to these tactics? Are you aware that these are forms of advertising? Is this deceptive? How do you suggest this approach could be improved to address potential ethical issues?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
Question Posted: