Critical Thinking Quality is an important product objective, but quality can mean different things for different products,

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Critical Thinking Quality is an important product objective, but quality can mean different things for different products, such as durability, precision, aesthetic appeal, and so on. What does quality mean for the following products?

a. Smart phone

b. Pop-up tent

c. Athletic wear

d. Vacuum cleaner

e. Pet food

f. College education

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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