Critical Thinking The marketing mix consists of four interdependent sets of tools that brands use in combination to obtain a desired response from targeted consumers.

Think about two or three key competitors within the same industry, such as fast-food outlets, fashion retailers, food/snack brands, and so on. Do these firms (or brands)

structure their marketing in a similar or different ways?

For each of their four Ps, outline what you see as similar in their approaches and also highlight where you see clear areas of difference in their marketing mix elements.