Critical Thinking The U.S. population has differing opinions on American-made products. Some might believe that U.S. production

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Critical Thinking The U.S. population has differing opinions on “American-made” products. Some might believe that U.S. production should be protected and pushed by regulators to gain a competitive advantage, simply because they believe domestic products are better. This ethnocentric belief is not supported by everyone. Others might think every country is specialized in certain areas, like Japan in electronics or Germany in industrial products. This results in a more open market with free trade in products. Those customers may prefer a xenocentric philosophy. What do you believe?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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