Describe why an entrepreneurial individual would become a franchisee rather than founding a new businessand what would
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■Describe why an entrepreneurial individual would become a franchisee rather than founding a new business—and what would make a candidate hesitate to join a franchise system
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Related Book For 
Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
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