Explain why a firm with a business model would opt for franchising rather than expanding by setting
Question:
■ Explain why a firm with a business model would opt for franchising rather than expanding by setting up its own branches run by employee managers
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
Question Posted: