How can your company leverage spatial marketing to enhance customer experiences within physical locations? For example, how

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How can your company leverage spatial marketing to enhance customer experiences within physical locations? For example, how do you establish the necessary infrastructure to identify customers and provide personalized offers? Furthermore, what digital experiences can you integrate into the physical space?

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Marketing 6 0 The Future Is Immersive

ISBN: 978-1119835219

1st Edition

Authors: Philip Kotler ,Hermawan Kartajaya ,Iwan Setiawan

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