How do you ensure that privacy concerns are effectively addressed during collecting and analyzing customer data for

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How do you ensure that privacy concerns are effectively addressed during collecting and analyzing customer data for spatial marketing? What are some of the other challenges that may arise during the implementation of spatial marketing?

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Marketing 6 0 The Future Is Immersive

ISBN: 978-1119835219

1st Edition

Authors: Philip Kotler ,Hermawan Kartajaya ,Iwan Setiawan

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