What are some potential benefits and drawbacks of the metaverse as a platform for engaging Generation Z

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What are some potential benefits and drawbacks of the metaverse as a platform for engaging Generation Z and Generation Alpha? How do you think brands can navigate these considerations to create meaningful experiences?

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Marketing 6 0 The Future Is Immersive

ISBN: 978-1119835219

1st Edition

Authors: Philip Kotler ,Hermawan Kartajaya ,Iwan Setiawan

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Question Posted: Oct 16, 2024 08:00 AM

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What are some potential benefits and drawbacks of the metaverse as a platform for engaging Generation Z

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Marketing 6 0 The Future Is Immersive

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