In Class, 10–25 Minutes for Teams As an employee of a business consulting firm that specializes in helping people who want to start a small business, you have been assigned a client who is interested in developing a new concept in pet care. The new business will offer a variety of services for customers: grooming, bathing, daycare, longer-term boarding, obedience training, and having healthy organic pet foods for sale. There will also be a veterinarian on staff to handle regular check-ups and immunizations as well as pet illnesses, accidents, and other emergencies. As you begin thinking about the potential success of this new business concept, you realize that it is essential that the client has a strong marketing plan from the start. Take a roleplaying approach to present your argument to the client as to why they need to spend the money on your services to create a formal marketing plan.