In Class, 10–25 Minutes for Teams Assume you are the owner of a local dance studio that offers tap, jazz, ballet, hip-hop, and tumbling classes to children and teens (ages 2–18). To better market your classes to potential students and families in your town, you are developing a segment profile of a typical dancer at your studio. Write a descriptive segment profile, or

“persona,” of the target consumer. Share your description with the class.