In Class, 1025 Minutes for Teams Assume you are the owner of a local dance studio that
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In Class, 10–25 Minutes for Teams Assume you are the owner of a local dance studio that offers tap, jazz, ballet, hip-hop, and tumbling classes to children and teens (ages 2–18). To better market your classes to potential students and families in your town, you are developing a segment profile of a typical dancer at your studio. Write a descriptive segment profile, or
“persona,” of the target consumer. Share your description with the class.
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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