In Class, 1025 Minutes for Teams With your team members, make a list of the ways in
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In Class, 10–25 Minutes for Teams With your team members, make a list of the ways in which the values of your age subculture, the values of your parents’ age subculture, and the values of your grandparents’ age subculture differ and are alike. You might want to think of this in terms of categories, e.g., values regarding money or values regarding different purchases.
Next, develop your assumptions as to why these differences exist. Make a brief presentation to your class.
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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