Take a few minutes to go back and briefly review what you learned in Chapter 4 about
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Take a few minutes to go back and briefly review what you learned in Chapter 4 about the different approaches to collecting data. Propose an approach to collecting the types of information from a busy B2B customer in a way that is most likely to result in his or her cooperation. Be as specific as you can in describing your chosen approach and explain why you selected it. Then, explain your recommendation and justification for it.
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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