Take a few minutes to go back and briefly review what you learned in Chapter 4 about

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Take a few minutes to go back and briefly review what you learned in Chapter 4 about the different approaches to collecting data. Propose an approach to collecting the above types of information from a busy B2B customer in a way that is most likely to result in his or her cooperation. Be as specific as you can in describing your chosen approach and explain why you selected it.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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