For Further Research (Groups) Assume that you work for an established firm that sells running shoes. Your company wants to get a better idea of what its customers and others are saying about your product, your firm, and your competitors. You’ve heard that tools such as Google Analytics, Radian6, and Social Media can help you gather this information. Using the Internet, research these tools and come to a consensus on which would be the best tool for your organization.

Explain your reasoning.