For Further Research (Individual) In this chapter, we learned that some products are status symbols and serve

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For Further Research (Individual) In this chapter, we learned that some products are status symbols and serve as visible markers that provide a way for people to flaunt their membership in higher social classes. Using the Internet and magazines (your library probably has a collection of magazines), find ads and websites for status symbol products. Examine how the websites and the ads communicate that the product is a status symbol. How do they relate to a higher social class?

Make a list of the products and the visuals and words that are used to promote the status symbol products.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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