Creative Homework/Short Project You are employed in the marketing department of a firm that makes simulation racing
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Creative Homework/Short Project You are employed in the marketing department of a firm that makes simulation racing rings. The market is in development and new producers of high-end materials are entering the market. For some parts you buy-in, like the steering wheel, you have long-trusted suppliers with whom you place automatic orders. However, recently, other steering wheels have become available at lower prices with better materials. What category do the purchases fall in regularly? Would you consider new options? What options? How would a new purchasing decision be called and how would you approach this decision-making process?
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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