Some of the websites visited should have a requestfor-

information form on them. Often, this is one of the ways that marketers begin to collect information on a customer to place within their CRM system. Locate this form and identify what information it is asking for.

Write down the different potential uses of this information for the organization and in what ways it might be used by marketers to further engage with the customer.

What are some creative ways that you would recommend leveraging these data for each website analyzed in terms of future communications?