To make the power of the psychographic technique and resulting information for decision making come alive, let’s find out your own VALSTM category.

a. Go to the VALSTM website (either google it or go directly to www.strategicbusinessinsights.com and click the VALSTM tab on the homepage).

b. Click “Take the VALSTM Survey.” Complete all the questions, and click SUBMIT to view your results.

c. What is your VALSTM type? Review the information on the website that describes it (found under the tabs About VALSTM/VALSTM Types) along with the other VALSTM types.

d. What is your reaction to learning your own VALSTM type? Are you surprised with the result, or was it consistent with what you would have expected?

Why or why not?

e. What insights does the knowledge of your VALSTM type provide relative to your own consumer behavior?